Hmm does it mean you’re over charging if you have to apply/ offer discounts? How does it actually affect the appeal to the consumer? For example if a Burger was 1/2 off would you proceed to buy ?
I would question the ingredient and if it’s in fact what kind of meat,if any is there at all? Little scary. Take drugs for instance if someone was giving you a good price would you take it, or question the product? Maybe things are priced the correct amount but a discount is only applied to give fasad that you are in fact saving money. Where to go? The place with no discount but reasonable friendly prices or the place where they have discounts and coupons.
Price or product?
What matters more to you ?